ROAS Calculator Answers | Toolance

Margin, break-even, ROI, ROAS, CAC, CLV and commission formulas are the same in the US, UK, EU, Australia, Canada and India. What changes is the currency and whether GST, VAT or sales tax sits inside the price you typed. Say which costs you included before you compare two campaigns or two prices.

A worked check

Sell at 100, spend 60 on the product and 10 on ads, and profit is 30. Margin is 30%. ROAS on the ads is 100 / 10 = 10, which can look excellent while the margin is ordinary. Add 20% VAT on a VAT-exclusive price and the customer pays 120, but that 20 is not profit.

01. What is ROAS?

Return on Ad Spend is revenue attributed to ads divided by ad spend. ROAS of 4 means Rs 4 revenue per Rs 1 spent on ads before other costs.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

02. How is ROAS different from ROI?

ROAS looks at revenue vs ad spend only. ROI should subtract product cost, shipping and overhead to see true profit on the campaign.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

03. What ROAS is profitable for e-commerce?

Depends on margin. If margin is 25%, you need ROAS above 4 just to cover product cost, higher to cover ops and profit. Plug your margin separately.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

04. Does ROAS use GST-inclusive revenue?

Be consistent. Many sellers use marketplace settlement or net sales excluding GST for cleaner comparison with ad invoices.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

05. Meta vs Google ROAS: can I compare directly?

Only if tracking and attribution windows match. Last-click ROAS on each platform can double-count the same sale.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

06. Should I include organic sales in ROAS?

No. ROAS is for paid media efficiency. Blended MER includes all revenue over total marketing spend.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

07. Is ROAS from this calculator guaranteed?

It reflects numbers you enter. Platform attribution is imperfect. Use as a dashboard metric, not audited performance.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

08. Can I check ROAS for free?

Yes. Free tool for D2C and marketplace sellers, no account required.

Open the ROAS Calculator and change one number. You can see which result moves. The country menu changes the currency symbol. The formula stays the same.

Keep going

These pages explain the arithmetic. They are not a loan approval, tax filing, insurance quote or investment recommendation.