Business / Ecommerce

ROAS Calculator

Calculate Return on Ad Spend — how much revenue you earn per rupee of ad spend

Campaign figures

₹
₹

Attributed sales revenue from this ad campaign or channel

Return on ad spend

0x

How ROAS is calculated

ROAS = Revenue from ads / Ad spend
A ROAS of 4x means ₹4 in revenue for every ₹1 spent on ads (400% return).
Why use it

Detailed features

Ratio & percent

See ROAS as both a multiplier (4x) and percentage (400%).

Ad platform ready

Works for Meta, Google, Amazon and influencer paid ads.

Profit check

Compare ROAS against your break-even ROAS (1 / margin).

On the go

Also in the free Toolance Android app.

Frequently asked questions

Return on Ad Spend is revenue attributed to ads divided by ad spend. ROAS of 4 means Rs 4 revenue per Rs 1 spent on ads before other costs.
ROAS looks at revenue vs ad spend only. ROI should subtract product cost, shipping and overhead to see true profit on the campaign.
Depends on margin. If margin is 25%, you need ROAS above 4 just to cover product cost, higher to cover ops and profit. Plug your margin separately.
Be consistent. Many sellers use marketplace settlement or net sales excluding GST for cleaner comparison with ad invoices.
Only if tracking and attribution windows match. Last-click ROAS on each platform can double-count the same sale.
No. ROAS is for paid media efficiency. Blended MER includes all revenue over total marketing spend.
It reflects numbers you enter. Platform attribution is imperfect. Use as a dashboard metric, not audited performance.
Yes. Free tool for D2C and marketplace sellers, no account required.