ROAS Calculator
Calculate Return on Ad Spend - how much revenue you earn per rupee of ad spend
Campaign figures
Attributed sales revenue from this ad campaign or channel
Return on ad spend
How ROAS is calculated
A ROAS of 4x means ₹4 in revenue for every ₹1 spent on ads (400% return).
Detailed features
Ratio & percent
See ROAS as both a multiplier (4x) and percentage (400%).
Ad platform ready
Works for Meta, Google, Amazon and influencer paid ads.
Profit check
Compare ROAS against your break-even ROAS (1 / margin).
On the go
Also in the free Toolance Android app.
What the ROAS Calculator tells you
This calculator helps you measure advertising revenue for every unit of ad spend. It turns a small set of inputs into a clear ROAS, then shows the supporting breakdown so you can understand what moved the answer.
Inputs to check
- Ad spend: use a recent statement, quote or realistic assumption.
- Attributed revenue: use a recent statement, quote or realistic assumption.
- Campaign period: use a recent statement, quote or realistic assumption.
Try three scenarios
Run a likely case, a conservative case and a better case. Change one input at a time so you can see which assumption matters most.
How to use this estimate in a real decision
Write down the values you entered and the date you checked them. Compare options using the same assumptions, then include any fee, tax, penalty or provider rule that sits outside the calculator. A mathematically precise answer can still be incomplete when the inputs are old or optimistic.
Treat the result as a planning range, not a quote, approval or guaranteed outcome. Recalculate whenever your rate, price, income, goal date or business cost changes.