Business / Ecommerce
ROI Calculator
Calculate return on investment for marketing campaigns, projects or any business spend
Investment details
₹
₹
Revenue or gross return attributed to this investment
Return on investment
0%
How ROI is calculated
Net gain = Total return − Investment
ROI % = (Net gain / Investment) × 100
ROI % = (Net gain / Investment) × 100
A 150% ROI means you earned ₹1.50 in net gain for every ₹1 invested (plus your original investment back).
Why use it
Detailed features
Marketing ROI
Measure campaign and channel profitability quickly.
Project ROI
Evaluate tools, hires or inventory investments.
Net gain shown
See both percentage ROI and absolute profit.
On the go
Also in the free Toolance Android app.
Frequently asked questions
Return on Investment measures gain relative to cost, usually as a percent. If you spend Rs 1 lakh and earn Rs 1.3 lakh net, ROI is 30% on that spend.
Margin is profit per rupee of sales. ROI is return on the money you invested in a project, ad campaign or equipment purchase.
Include all cash and time-valued costs: ads, inventory, shipping, tools and setup labour. Omitting costs inflates ROI.
Positive ROI after all costs is the baseline. Compare channels by ROI and scale what works, but watch attribution limits on multi-touch journeys.
Simple ROI ignores how long money was tied up. A 20% return in one year beats 20% over five years. Annualise when comparing long projects.
Yes. If returns are below spend, ROI is negative and you lost money on that investment. Track periods separately to learn faster.
No. You supply figures. Use for internal decisions; formal reporting needs proper accounts.
Yes. No login or subscription. Run campaigns and project numbers anytime.