Business / Ecommerce

ROI Calculator

Calculate return on investment for marketing campaigns, projects or any business spend

Investment details

₹
₹

Revenue or gross return attributed to this investment

Return on investment

0%

How ROI is calculated

Net gain = Total return − Investment
ROI % = (Net gain / Investment) × 100

A 150% ROI means you earned ₹1.50 in net gain for every ₹1 invested (plus your original investment back).

Why use it

Detailed features

Marketing ROI

Measure campaign and channel profitability quickly.

Project ROI

Evaluate tools, hires or inventory investments.

Net gain shown

See both percentage ROI and absolute profit.

On the go

Also in the free Toolance Android app.

Understand the result

What the ROI Calculator tells you

This calculator helps you measure return relative to the money invested in a project or campaign. It turns a small set of inputs into a clear ROI percentage, then shows the supporting breakdown so you can understand what moved the answer.

Inputs to check

  • Investment cost: use a recent statement, quote or realistic assumption.
  • Gain or revenue: use a recent statement, quote or realistic assumption.
  • Other costs: use a recent statement, quote or realistic assumption.

Try three scenarios

Run a likely case, a conservative case and a better case. Change one input at a time so you can see which assumption matters most.

How to use this estimate in a real decision

Write down the values you entered and the date you checked them. Compare options using the same assumptions, then include any fee, tax, penalty or provider rule that sits outside the calculator. A mathematically precise answer can still be incomplete when the inputs are old or optimistic.

Treat the result as a planning range, not a quote, approval or guaranteed outcome. Recalculate whenever your rate, price, income, goal date or business cost changes.

Frequently asked questions

Return on Investment measures gain relative to cost, usually as a percent. If you spend Rs 1 lakh and earn Rs 1.3 lakh net, ROI is 30% on that spend.
Margin is profit per rupee of sales. ROI is return on the money you invested in a project, ad campaign or equipment purchase.
Include all cash and time-valued costs: ads, inventory, shipping, tools and setup labour. Omitting costs inflates ROI.
Positive ROI after all costs is the baseline. Compare channels by ROI and scale what works, but watch attribution limits on multi-touch journeys.
Simple ROI ignores how long money was tied up. A 20% return in one year beats 20% over five years. Annualise when comparing long projects.
Yes. If returns are below spend, ROI is negative and you lost money on that investment. Track periods separately to learn faster.
No. You supply figures. Use for internal decisions; formal reporting needs proper accounts.
Yes. No login or subscription. Run campaigns and project numbers anytime.