CLV Calculator
Estimate Customer Lifetime Value (CLV) to guide acquisition spend and retention strategy
Customer metrics
Leave 0 for revenue-based CLV only
Customer lifetime value
How CLV is calculated
Profit CLV = Revenue CLV × Gross margin %
Compare profit CLV to CAC - a healthy ecommerce business often targets LTV:CAC of 3:1 or higher.
Detailed features
Retention value
Understand long-term value beyond first purchase.
Margin-aware
Optional gross margin for profit-based CLV.
CAC benchmark
Use with our CAC calculator for LTV:CAC ratio.
On the go
Also in the free Toolance Android app.
What the CLV Calculator tells you
This calculator helps you estimate how much gross value an average customer creates over the relationship. It turns a small set of inputs into a clear customer lifetime value, then shows the supporting breakdown so you can understand what moved the answer.
Inputs to check
- Average order value: use a recent statement, quote or realistic assumption.
- Purchase frequency: use a recent statement, quote or realistic assumption.
- Customer lifespan: use a recent statement, quote or realistic assumption.
Try three scenarios
Run a likely case, a conservative case and a better case. Change one input at a time so you can see which assumption matters most.
How to use this estimate in a real decision
Write down the values you entered and the date you checked them. Compare options using the same assumptions, then include any fee, tax, penalty or provider rule that sits outside the calculator. A mathematically precise answer can still be incomplete when the inputs are old or optimistic.
Treat the result as a planning range, not a quote, approval or guaranteed outcome. Recalculate whenever your rate, price, income, goal date or business cost changes.