Business / Ecommerce

CAC Calculator

Calculate how much you spend to acquire each new customer

Acquisition data

₹

Ads, agency fees, discounts, sales team costs in the period

₹

From our CLV calculator — for LTV:CAC ratio

Customer acquisition cost

₹0per new customer

How CAC is calculated

CAC = Total marketing & sales spend / New customers acquired
LTV:CAC ratio = Customer lifetime value / CAC
Why use it

Detailed features

Per-customer cost

Know exactly what each new buyer costs to acquire.

LTV:CAC ratio

Optionally compare CAC against lifetime value.

Channel planning

Benchmark paid vs organic acquisition efficiency.

On the go

Also in the free Toolance Android app.

Frequently asked questions

CAC is total sales and marketing spend divided by new customers acquired in the same period. Includes ads, agency fees, salaries share and tools if you allocate them.
Improve conversion rate, referrals and organic channels. Better targeting cuts wasted clicks. Retention does not lower CAC directly but raises return per acquired customer.
There is no single number. Compare CAC to CLV and payback period. If you recover CAC in under 6 to 12 months on contribution margin, you are usually in safer zone.
First-order discounts are acquisition cost. Include them plus ad spend when you compute true CAC.
CPL is cost per lead. CAC counts only paying customers. Divide spend by customers, not form fills, for unit economics.
Paid CAC uses only ad spend. Blended includes organic and brand so looks lower. Report both to see if paid scale is profitable.
No. You choose what costs to include. Align with your finance team for board reporting.
Yes. Free for startups and marketers on Toolance.