CAC Calculator
Calculate how much you spend to acquire each new customer
Acquisition data
Ads, agency fees, discounts, sales team costs in the period
From our CLV calculator - for LTV:CAC ratio
Customer acquisition cost
How CAC is calculated
LTV:CAC ratio = Customer lifetime value / CAC
Detailed features
Per-customer cost
Know exactly what each new buyer costs to acquire.
LTV:CAC ratio
Optionally compare CAC against lifetime value.
Channel planning
Benchmark paid vs organic acquisition efficiency.
On the go
Also in the free Toolance Android app.
What the CAC Calculator tells you
This calculator helps you calculate the blended cost to acquire one new customer. It turns a small set of inputs into a clear customer acquisition cost, then shows the supporting breakdown so you can understand what moved the answer.
Inputs to check
- Sales and marketing cost: use a recent statement, quote or realistic assumption.
- New customers: use a recent statement, quote or realistic assumption.
- Measurement period: use a recent statement, quote or realistic assumption.
Try three scenarios
Run a likely case, a conservative case and a better case. Change one input at a time so you can see which assumption matters most.
How to use this estimate in a real decision
Write down the values you entered and the date you checked them. Compare options using the same assumptions, then include any fee, tax, penalty or provider rule that sits outside the calculator. A mathematically precise answer can still be incomplete when the inputs are old or optimistic.
Treat the result as a planning range, not a quote, approval or guaranteed outcome. Recalculate whenever your rate, price, income, goal date or business cost changes.